The IAB Connected Commerce Summit, held in New York City on September 17-18, is an annual event that explores the connections between brands and consumers in retail and out-of-home advertising. This summit highlighted the rapid evolution of the retail media ecosystem and emphasized the importance of cohesive strategies to engage shoppers across diverse digital platforms. Our participation reaffirmed our commitment as an agency to help brands maximize their retail media investments effectively, in line with our core pillars of complete transparency, collaborative processes, and data-driven results.

Event Overview

The summit gathered top brands and key players in the retail media landscape, including major organizations like Albertsons Media Collective, CVS Media Exchange, and Mars United Commerce. Over two days, presentations were given that illuminated the future of retail media and the pivotal role of innovative strategies across the industry. This environment of shared insights aligns with our belief in transparency. By fostering open communication and offering full visibility into our strategies, we empower our clients to navigate the complexities of retail media with confidence.

Key Themes and Discussions

Discussions at the summit covered a wide range of topics, from in-store retail media to digital video and the broader commerce media ecosystem. Key themes included the integration of data clean rooms and the significance of collaborative retail media partnerships to enhance media buying strategies. The emphasis on innovative strategies showcased at the summit underlines our belief that collaboration leads to more effective outcomes.

Retail Media Measurement and Strategies

A central focus of the conference was the establishment of retail media measurement guidelines, essential for evaluating the impact of advertising efforts. Conversations revolved around defining success metrics for both digital and traditional media, as well as the need for structured commerce approaches. The insights gained emphasized the necessity for media strategies to adapt to shifting consumer expectations, reinforcing our commitment to data-driven results. We utilize data and analytics to set ambitious goals and craft strategies that yield measurable outcomes, ensuring that our clients see real, tangible results from their investments.

Future of Commerce Media

The summit mapped the unconnected commerce landscape and envisioned the future of commerce through innovative media operations. By examining the connections between search and social media, brands can create a seamless commerce experience that bridges physical and digital environments. 

Participating Brands and Agencies

The event featured participation from leading retail players and media agencies, showcasing best-in-class retail media practices and the evolution of strategies within the sector. This collaboration among industry leaders reflects a unified approach to driving growth and navigating the complexities of today’s commerce media landscape. At BrandVerge, we understand that fostering internal collaboration among our team enhances our ability to deliver exceptional results. 

Our Role in the Ecosystem

As an agency committed to elevating brands within the retail media sphere, the insights we gained from the summit will shape our strategies moving forward. We are ready to help brands leverage these learnings to optimize their media spend and enhance their retail media strategies. 

Call to Action

For more insights and updates on the strategies discussed during the summit, please visit the IAB website. We’re excited to partner with our clients to navigate the dynamic retail media ecosystem and maximize their investments in this thriving sector. 

Looking Ahead

The IAB Connected Commerce Summit has set the stage for the future of retail media, demonstrating how brands can effectively connect with consumers in an increasingly digital landscape. We are eager to engage with these insights and deliver forward-thinking solutions to the market. Our commitment to a collaborative process means we’ll continue to involve our clients in shaping the strategies that drive their success. As we move forward, we remain dedicated to leveraging data-driven results to create impactful campaigns that resonate with audiences and elevate brands in the retail media space.