WHAT WE LEARNED IN 2020 AND WHY IT MATTERS
The past year has been a scramble for marketers – first in learning how to change strategy when people started staying at home and reprioritize their spending, and then in deciding how to market products while at the same time being sensitive to the economic and cultural uncertainties in the world. Now that marketers have a better understanding on how to cater to their audience, where do they go from here?
Join BrandVerge co-founders Lynn Browne and Mollie Kehoe in conversation with Engine Media Group’s global chief commercial officer Scott Schiller and Quigley-Simpson’s chief executive officer Carl Fremont on Wednesday, November 18 at 3 p.m. EST to learn which trends marketers embraced in 2020 and how they will take them into 2021.
Register for this webinar to learn how marketers are responding to:
- COVID-19
- Cultural unrest
- Economic downturn
- Facebook ad boycott
- The election
- Trends toward mission-driven marketing
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