BrandVerge Delivers Strategic New Media Strategy for Loop Earplugs

Loop Earplugs, recognized for its earplugs tailored for sleep, noise reduction, and music enjoyment, sought to enhance its brand presence. As the demand for versatile earplug solutions grows, Loop Earplugs partnered with BrandVerge to strategically manage a targeted three-week programmatic campaign, aiming to significantly boost brand awareness

BrandVerge’s strategy for Loop Earplugs focused on maximizing brand exposure through targeted CTV and DOOH ads. The campaign achieved an increased ROAS with CTV, revealing high-converting audience segments, while DOOH ads in New York enhanced visibility and recall. Comprehensive audience targeting ensured ads reached individuals seeking practical earplug solutions, boosting campaign relevance and impact.

BrandVerge’s analysis of Loop Earplugs’ campaign revealed three key findings. First, increasing investment in brand awareness through high-impact channels like CTV and DOOH was crucial for driving new customer volume and establishing Loop Earplugs as a leading brand in the market. Second, the campaign’s success in attracting new customers and the implementation of tactical optimizations significantly improved efficiency across the brand’s lower funnel media channels. Lastly, integrating marketing efforts across different media and product lines created a synergistic effect, enhancing overall brand awareness and achieving greater incremental impact.

BrandVerge’s strategy for Loop effectively expanded brand exposure and engagement across key demographics. Recognizing the importance of impactful media channels, BrandVerge selected CTV and Digital Out Of Home (DOOH) to amplify Loop’s visibility and connect with target audiences. BrandVerge leveraged CTV’s big-screen appeal to showcase Loop’s earplugs, achieving a Return on Ad Spend (ROAS) of 593% and improving eCPA by over 50% through targeted audience insights and data analysis. Simultaneously, in Digital Out Of Home (DOOH), BrandVerge strategically placed ads in high-traffic New York locations such as subways, billboards, and gyms to boost visibility and brand recall. This approach not only highlighted the practical benefits of the earplugs but also allowed for effective tracking of impressions. Notably, New York’s low eCPA for the CTV campaign underscored the success of integrating both CTV and DOOH strategies.

BrandVerge’s multi-faceted audience targeting strategy integrated demographic, behavioral, and contextual data, ensuring ads reached individuals seeking solutions for noise reduction, sleep enhancement, and music enjoyment. By incorporating purchase and location data, BrandVerge refined its targeting to connect with users who would benefit most from Loop’s product, enhancing the campaign’s relevance and impact.